PRIVACY POLICY

Last updated: 27 August 2026

This Privacy Policy describes how Season Sixty Six (“Season Sixty Six”, “we”, “us” or “our”) collects, uses, stores and shares your personal data when you visit seasonsixtysix.com, make a purchase, contact us, or otherwise interact with our services.

We respect your privacy and process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection and privacy laws.

1. DATA CONTROLLER

The data controller responsible for the processing of your personal data is:

Season Sixty Six
Ormslevsvej 227A
8260 Aarhus
Denmark

Email: Seasonsixtysix@mail.com

If you have any questions regarding this Privacy Policy or the way we process your personal data, you can contact us using the details above.

 

 

2. PERSONAL DATA WE COLLECT

The personal data we collect depends on how you interact with our website and services.

Information you provide directly

When you place an order, create an account, contact us, subscribe to marketing communications or otherwise interact with us, we may collect information such as:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Customer account information

  • Communications you send to us

  • Information required to process returns, refunds or customer service requests

Payment information is processed through our payment service providers. We do not need to directly store your complete payment card details in order to process your purchase.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Time zone and approximate location

  • Pages and products viewed

  • Referring website or source

  • Search activity

  • Shopping cart activity

  • Interactions with our website

  • Cookie and similar technology identifiers

Some of this information is collected through cookies, pixels and similar technologies.

 

 

3. HOW WE USE YOUR PERSONAL DATA

We may process your personal data to:

  • Process and fulfil your orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order confirmations and updates

  • Manage returns, refunds and complaints

  • Provide customer support

  • Maintain customer accounts

  • Detect and prevent fraud or misuse

  • Maintain the security and functionality of our website

  • Comply with legal, tax and accounting obligations

  • Improve our website, products and customer experience

  • Perform analytics where permitted by applicable law

  • Send marketing communications where you have consented or where otherwise permitted by applicable law

  • Display or measure advertising where you have provided any consent required by applicable law

We will not use your personal data for purposes that are incompatible with the purposes for which it was originally collected unless permitted by law.

 

 

4. LEGAL BASES FOR PROCESSING

Under the GDPR, we must have a valid legal basis for processing your personal data.

Depending on the circumstances, we rely on the following legal bases:

Performance of a contract

We process personal data when necessary to fulfil our contract with you, including processing your order, receiving payment, arranging delivery and handling returns or customer service relating to your purchase.

Legal obligation

We may process and retain personal data where necessary to comply with applicable legal obligations, including accounting, tax, consumer protection and regulatory requirements.

Legitimate interests

We may process personal data where necessary for our legitimate business interests, provided that those interests do not override your fundamental rights and freedoms.

These interests may include:

  • Protecting our website and business against fraud

  • Maintaining website security

  • Improving our services

  • Handling and defending legal claims

  • Understanding the operation of our business

Consent

Where required, we rely on your consent for activities such as:

  • Non-essential cookies

  • Certain analytics technologies

  • Advertising and marketing cookies

  • Certain personalised advertising

  • Email or other direct marketing where consent is required

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

 

 

5. SHOPIFY

Our online store is powered by Shopify.

Shopify provides the e-commerce infrastructure that enables us to operate our online store and may process personal data in connection with services such as website hosting, checkout, fraud prevention, customer accounts and order processing.

Depending on the particular Shopify service involved, Shopify may process personal data on our behalf or process certain information for its own specified purposes in accordance with its applicable terms and privacy documentation.

For more information about how Shopify processes personal data, please refer to Shopify's Privacy Policy.

 

 

6. SERVICE PROVIDERS AND RECIPIENTS

We may share personal data with trusted service providers where necessary to operate our business and provide our services.

These may include:

  • Shopify

  • Payment processors

  • Fulfilment and print-on-demand providers

  • Shipping and logistics providers

  • Customer support providers

  • IT and website service providers

  • Fraud prevention and security providers

  • Analytics providers, subject to applicable consent requirements

  • Advertising and marketing platforms, subject to applicable consent requirements

  • Professional advisers such as accountants, legal advisers or auditors where necessary

We only share personal data where there is an appropriate legal basis and where the sharing is necessary for the relevant purpose.

We may also disclose information where required by law, court order or another legally binding request from a competent authority.

 

 

7. WE DO NOT SELL PERSONAL DATA

We do not sell your personal data in the ordinary meaning of selling personal information in exchange for money.

We may use third-party services for analytics, advertising or marketing. Where these technologies require consent under applicable EU law, they will only be used after the required consent has been obtained.

You can manage your choices regarding non-essential cookies and tracking technologies through our cookie settings.

 

 

8. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate our website and, depending on your choices, to understand website usage and support marketing activities.

Necessary cookies

Certain cookies are necessary for the website to function correctly.

These may be used for purposes such as:

  • Shopping cart functionality

  • Checkout

  • Security

  • Customer authentication

  • Remembering essential website settings

These technologies may be used without consent where permitted by applicable law because they are strictly necessary to provide the service requested by you.

Analytics and marketing cookies

We may also use cookies and similar technologies for:

  • Analytics

  • Measuring website performance

  • Understanding customer behaviour

  • Measuring advertising performance

  • Personalised advertising

  • Marketing

Where required by applicable law, these technologies are not activated until you provide your consent.

You can accept or reject non-essential cookies through our cookie consent interface.

Where available, you can also choose between different categories of cookies.

You can withdraw or change your consent at any time through the cookie settings available on our website.

For more detailed and current information about the cookies and technologies used on our website, including their purposes and duration, please refer to our cookie settings or cookie information displayed on the website.

 

 

9. DIRECT MARKETING

Where permitted by law, we may send you marketing communications about Season Sixty Six products, collections, releases and offers.

Where consent is required, we will only send such communications after you have provided valid consent.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

Withdrawing from marketing communications will not prevent us from sending necessary transactional communications relating to an order or customer service request.

 

 

10. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal data outside the European Economic Area (“EEA”).

Where personal data is transferred to a country outside the EEA that has not been recognised by the European Commission as providing an adequate level of data protection, appropriate safeguards will be used where required.

Such safeguards may include the European Commission's Standard Contractual Clauses or another lawful transfer mechanism recognised under applicable data protection law.

 

 

11. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected, including to fulfil contractual obligations and satisfy applicable legal, accounting and tax requirements.

The exact retention period depends on the type of information and the purpose for which it is processed.

For example, information relating to purchases may need to be retained for a longer period where required by accounting, tax, consumer protection or other legal obligations.

When personal data is no longer required, we will delete or anonymise it where appropriate.

 

 

12. YOUR RIGHTS UNDER THE GDPR

If the GDPR applies to the processing of your personal data, you may have the following rights:

Right of access

You may request information about whether we process your personal data and obtain a copy of the personal data we hold about you.

Right to rectification

You may request that inaccurate or incomplete personal data be corrected.

Right to erasure

In certain circumstances, you may request that your personal data be deleted.

The right to erasure is not absolute, and we may need to retain certain information where required by law or where another lawful basis permits retention.

Right to restriction of processing

In certain circumstances, you may request that we restrict the processing of your personal data.

Right to data portability

Where applicable, you may request personal data that you provided to us in a structured, commonly used and machine-readable format and may have the right to transmit that data to another controller.

Right to object

You may object to certain processing based on our legitimate interests.

You also have the right to object at any time to the processing of your personal data for direct marketing purposes.

Right to withdraw consent

Where processing is based on your consent, you may withdraw that consent at any time.

Rights relating to automated decision-making

Where applicable, you have rights relating to decisions based solely on automated processing, including profiling, where those decisions produce legal effects concerning you or similarly significantly affect you.

To exercise any of these rights, contact us at:

Seasonsixtysix@mail.com

We may need to verify your identity before fulfilling your request.

 

 

13. CHILDREN'S PRIVACY

Our products and services are not directed specifically at children.

We do not knowingly collect personal data from children in circumstances where parental consent or another lawful basis would be required under applicable law.

If you believe that a child has provided personal data to us unlawfully, please contact us so that we can investigate and take appropriate action.

 

 

14. SECURITY

We take reasonable technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmitting or storing information electronically can guarantee absolute security.

 

 

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology, legal requirements or regulatory obligations.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

Where required by law, we will provide additional notice or request renewed consent.

 

 

16. COMPLAINTS

If you have concerns about how we process your personal data, we encourage you to contact us first so that we can investigate your concerns.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

For businesses established in Denmark, the supervisory authority is:

Datatilsynet
The Danish Data Protection Agency

You may also contact the competent supervisory authority in the EU/EEA country where you live, work, or where you believe an infringement of data protection law has occurred.

 

 

17. CONTACT

For questions about this Privacy Policy, our processing of personal data, or to exercise your data protection rights, please contact:

Season Sixty Six
Ormslevsvej 227A
8260 Aarhus
Denmark

Email: Seasonsixtysix@mail.com