Our Story
Season Sixty Six started as a vision long before it became a brand.
For a long time, the idea sat on the shelf. We kept coming back to it — talking about what it could become, imagining the pieces, the collections and the world around it.
And then life moved on.
Until we came back to it again.
And again.
We’ve probably had the conversation more times than we could count. Maybe sixty-six times.
That’s where Season Sixty Six comes from.
There wasn’t one perfect moment when everything suddenly made sense. We simply reached a point where we didn’t want this to be another idea we talked about and never built.
So this time, we did it.
After all the conversations, all the ideas and all the times we almost started, this is the season where the vision finally became real.
This is Season Sixty Six.